Network Issues
Audience-building and podcast marketing support for Jamie Cohen, a new media professor using Network Issues to grow a thought leadership platform.
The Need
Network Issues was created as more than a podcast. It was an opportunity to help Jamie Cohen, a new media professor, build an audience around his expertise, perspective, and cultural analysis.
The challenge was to turn long-form conversations into a platform people could follow, share, and return to. The work needed to support both the show and Jamie’s larger presence as a media thinker, educator, and commentator.
The Work
Rudy & Co. supported Network Issues through podcast positioning, audience-building strategy, episode promotion, social media planning, clip strategy, caption writing, content repurposing, and thought leadership development.
The work helped frame the podcast as a vehicle for Jamie’s ideas, not just a recurring show. Each episode became a way to build visibility, sharpen perspective, and create more entry points for new audiences.
The System
We treated each episode as source material for a larger platform.
One conversation could become:
Short-form clips
Quote posts
Social captions
Newsletter ideas
Thought leadership posts
Conversation starters
Recurring content themes
Audience-building assets for Jamie’s personal platform
The goal was to make Network Issues work harder: as a podcast, as a content engine, and as a thought leadership channel for Jamie Cohen.
The Outcome
The work helped Network Issues build a more organized approach to audience growth, podcast promotion, and thought leadership.
Proof points include:
Created a clearer framework for turning episodes into social content
Supported Jamie Cohen’s visibility as a new media professor and commentator
Developed repeatable content ideas from long-form conversations
Helped position the podcast as part of a larger thought leadership platform
Built a stronger foundation for growing an audience around media, culture, and technology conversations
Services Used:
Podcast Positioning, Short-Form Content, Thought Leadership, Social Media Strategy, Creator Strategy, Social Media Growth
Have expertise but no clear platform around it? Rudy & Co. helps professors, experts, creators, and thought leaders turn conversations into audience-building content systems.
Helping a new media professor turn a podcast into an audience-building and thought leadership platform.