National Ethics Case Competition
Marketing, social media, sponsor messaging, and communications planning for a national academic competition.
The Need
The National Ethics Case Competition needed a clearer marketing and communications structure to support the competition as a whole.
The work required communication for multiple audiences, including students, sponsors, judges, university stakeholders, and partners.
The challenge was to organize the message, promote the event, support recruitment, and create a plan that could scale as the competition grew.
The Work
Rudy & Co. supported NECC through event marketing strategy, social media planning, website copy, FAQ development, sponsor language, student-facing messaging, judge recruitment messaging, communications planning, and event coordination support.
The work helped shape how the competition could present itself to students, sponsors, judges, and academic partners.
The System
The communication system treated NECC as both an event and a brand.
The system focused on:
Clear audience paths
Student recruitment messaging
Sponsor communication
Judge recruitment language
Website copy
Social media planning
Event promotion
Reusable messaging for future competition cycles
Each audience needed a clear reason to care and a clear next step.
The Outcome
The work helped NECC move toward a clearer, more organized communications system.
Proof points include:
Built foundational messaging for the competition
Developed marketing language for students, sponsors, judges, and event stakeholders
Supported the creation of website copy and FAQs
Created a structure for social media and event promotion
Helped organize communications around recruitment, sponsorship, and competition visibility
Services Used:
Event Marketing, Communications Planning, Sponsor Messaging, Website Copy, Event Coordination, Social Media Strategy
Planning an academic competition, conference, or event? Rudy & Co. helps events build the messaging, marketing plan, and content system needed to reach the right people.
Building a scalable communication system for a national ethics competition.